We relaunched the Petbarn brand. No brandline, just two characters and a tonne of personality. The duo introduced themselves to Australia by accidently deleting Petbarn's enitre social feed and defacing our billboards. They now write all of Petbarn's emails, spruik their products and even do their store announcements. Their world is Petbarn's brand world and it'll rollout across 75 films throughout 2026. We created and made the whole thing using human craft and Ai. Role : Concept, writing, art direction, film direction, character design, location and world design.