A personalized story book about helping others to save the lives of babies in the developing world. Each time it was read we donated a vaccine to fight newborn tetanus. The choices made in this interactive book decided the outcome of the story, it also pulled in the the local weather to make that little bit more personal, which was pretty innovative for the time I'll have you know. It surpassed its target of 100,000+ reads and downloads in each of the 8 global markets it was launched. And was awarded best campaign by P&G amongst stiff competition.