• TAB to JAB

  • TAB to JAB

  • TAB to JAB

JAB for your local

Year

2022

Client

TAB

With pubs in crisis and vaccination rates well short of the 80% government target needed for COVID restrictions to be lifted. We persuaded Australia’s largest wagering brand to donate their most valuable brand asset in support of venues and reunite Aussies with an ice cold beer.

To support the act we switched on Jab signage in film.

Regulars told us what they missed most about thier local in full page press ads.

Regulars told us what they missed most about thier local in full page press ads.