TAB to JAB
TAB to JAB
TAB to JAB
JAB for your local
Year
2022
Client
TAB
With pubs in crisis and vaccination rates well short of the 80% government target needed for COVID restrictions to be lifted. We persuaded Australia’s largest wagering brand to donate their most valuable brand asset in support of venues and reunite Aussies with an ice cold beer.
To support the act we switched on Jab signage in film.