Homegrown Sound
Homegrown Sound
Homegrown Sound
A platform to grow Sprout and Australian music
Year
2024
Client
Sprout
Homegrown Sound is a new brand platform to help grow Australian audio brand Sprout and the local music industry. We launched with the help of First Nations Hip-hop pioneer and activist Senator Briggs, with a film that symbolises his struggle coming up in the tough Australian music landscape. Alongside a powerful new track 'Munarra', which is a Yorta-Yorta word for 'big noise' that took aim at the streaming platforms and their bias for international artists.
We grew a new species of plants to showcase our products