• Help Play Find a Way

  • Help Play Find a Way

  • Help Play Find a Way

Help Play Find a Way

Year

2021

Client

TAB

I lead the TAB account (Australia's largest wagering brand), during lockdown. We created a platform built around helping Aussies back to the sport they loved by keeping in step with government safegaurding measures. We launched as the government announced the target for downloads of their CovidSafe app needed to reopen sports stadiums. We called on on 10 million Australians to download the app to get back to eating pies in the stands.

Full page press national press ads with a QR-code hidden in the sauce, which fans could use to download the app.

Full page press national press ads with a QR-code hidden in the sauce, which fans could use to download the app.

The Locker Room

A first-of-its-kind virtual meeting ground for sports fans. We brought the best bits of the Aussie pub (minus the beer of course) and stuck them in a zoom call using some clever tech. Yikes.

Make a Date with Play

When stadiums began to reopen we celebrated bums returning to seats symphonic style and launched a calendar creator utility so fans couldn’t miss a game in the new look sporting calendar.