Heartbeat
Heartbeat
Heartbeat
Some things can only be measured by the heart
Year
2017
Client
Lexus
On paper the Lexus RCF falls short of its European rivals. So, we focused on what really matters – how exciting the car was to drive. A world-first biometric paintwork allowed us to display the drivers heartbeat on the outside of the vehicle in real-time, connecting car and driver like never before.
Our biometric paintwork was undetectable unless it was connected to the driver.
Our track was modelled on the dealiest corner in Japanese motorsport - Diachii Turn 1
Movie style posters sent people to the film.
