Modibodi had invented innovative period swimwear tech. But, because of the stigma surrounding period blood, people were too afraid to use it. So to put it to the test we invited freediver Brinkley Davies to dive with 5m tiger sharks while on her period, with only Modibodi's anti-leak swimwear for protection. And turned Shark Week from a mysogonistic period slur into a statement of empowerment.